Types Of Perfume....

There are hundreds, perhaps thousands of types of perfumes in today`s market. The high demand for various types of perfumes makes it easily available to find them from inexpensive to moderate expensive to very expensive types of perfumes for all tastes and pockets. One does not have to go very far in order to find major brands available.

The most common way to describe a perfume is perhaps considering its concentration level, where it has been originated from, and the notes of the scent. The most common scent is floral with ingredients such as carnation, jasmine, violet, orange blossoms, lilies, orchids, just to name a few. All perfumes and colognes are different and they are meant to associate the personality and skin type of users.

In order to classify a perfume or cologne, one interesting aspect to consider would be the percentage of concentration by volume of perfume oil:

Perfume usually has in its content, 15 to 25% of perfumed oil.
Eau de Perfume usually has in its content 8 to 15% of perfumed oil.
Eau de Toilette usually has in its content 4 to 10% of perfumed oil.
Eau de Cologne usually has in it content 2 to 5% of perfumed oil.

Nowadays with modern technology of perfume manufacturing, new categories have been formed, the most common of them being described as: Bright Floral - the most popular of them all, meant for almost everyone and for any occasion. Earthy or Woody - it evokes the environment of the forest, with a very refreshing smell. This fragrance has a strong appeal to the older generation. Green - it is considered to be a lighter fragrance and is meant for casual wear. Oceanic - it is very popular with the younger generation. Spicy Fruit - it is a good choice for tropical weather. Oriental - it is composed of spicy scents, meant for special occasions.

Plants are the largest source of fragrant compounds used in the perfume industry. Fruits such as oranges, lemons, limes and grapefruit are also used. Some seeds and woods are very important in providing the base notes to a perfume.

Most modern perfumes and colognes are made using the fragrance oils that the fragrances houses develop using essential oils and aromatic chemicals. The fragrance oils are then blended with ethyl alcohol and water and then aged in thanks for a certain time and filtered through processing equipment to remove any particles before the solution can be considered ready to go into the perfume bottles.

Most fragrances with the names of well known designers are constantly improving in order to produce top quality perfumes. Due to the high demand that major brands experience, it suggests that the perfume industry will keep on a fast mode for quite some time in the future.

Finally, it is a good idea to keep in mind that different people have different tastes and the choice or preference for a particular fragrance is a very personal one and may vary dramatically from one person to another, suggesting that it is better to try it before you buy.

Facts To Know About Perfume...

Perfume (Latin "per fume" meaning "through smoke") was highly favored by the Egyptians, Romans, and Arabs. In East Asia, perfumes were incense based. People used to make perfumes from spices and herbs like bergamot, myrtle, coriander, conifer resin, and almond. The use of flowers came only after Avicenna, an Iranian doctor and chemist showed the process of distillation, whereby oils could be extracted from flowers. In 1370, at the behest of Queen Elizabeth of Hungary, the world's first modern perfume - "Hungary Water" was made by blending scented oils in alcohol solution.

The composition of a perfume is of vital significance and is handled by an expert known as a perfumer, who deals with primary scents like rose, jasmine, cola, etc; modifiers like esters; blenders like linalool and hydroxycitronellol; and fixatives like resins, wood scents, and amber bases. The resulting scent is explained in a musical metaphor of three 'notes', namely, top notes (consisting of fast evaporating small size molecules) like citrus and ginger scents; middle notes (consisting of slow evaporating medium size molecules) like lavender and rose scents; and base notes (consisting of slowest evaporating largest size molecules) like fixatives etc. All these notes work together like a musical chord.

Perfume oils contain volatile compounds in high concentrations and thus have to be diluted by solvents, so that injury is not caused when applied directly on skin or clothes. The common solvent is pure ethanol or ethanol mixed with water. Fractionated coconut oil or wax, neutral smelling fats such as jojoba, can also act as solvents and dilute the perfume oil. The perfume oil is further mixed with other aromatic compounds. Generally, the percentage of aromatic compounds in perfume extract is 20% to 40%; in eau de parfum is 10% to 30%; in eau de toilette is 5% to 20%; and in eau de cologne is 2% to 5%.

The oil concentration in a perfume along with other aromatic compounds, determines the intensity, longevity, and price of the perfume and thus it is a closely guarded secret of every perfumer and perfume house. By adjusting the percentage level and the notes of the perfume, variations on the same brand may be created like Chanel's Pour Monsieur and Pour Monsieur Concentree.

Classification of perfumes is never complete, due to its ever-evolving nature. The traditional classification comprises of categories like Single Floral, Floral Bouquet, Ambery, Woody, Leather, Chypre, and Fougere; while the modern classification comprises of Bright Floral, Green, Oceanic/Ozone, Citrus/Fruity, and Gourmand. In 1983, Michael Edwards, a perfume consultant, created a new fragrance classification "The Fragrance Wheel", which classified and sub-grouped five standard families, namely Floral (Floral, Soft Floral, Floral Oriental), Oriental (Soft Oriental, Oriental, Woody Oriental), Woody (Wood, Mossy Woods, Dry Woods), Fougere (has fragrance elements from all the families), and Fresh (Citrus, Green, Water).

Perfumery has used a number of aromatic sources like plants, animals, and synthetic sources in the making of perfumes. Plants are used as a source of aroma compounds and essential oils. The parts of plants that are used are:

1 - Bark (cinnamon, cascarilla);
2 - Flowers (rose, jasmine, osmanthus, tuberose, mimosa, vanilla);
3 - Blossoms (citrus, ylang-ylang, clove);
4 - Fruits (apples, strawberries, cherries, litsea cubeba, juniper berry, vanilla, oranges, lemons, limes, grapefruit);
5 - Leaves and Twigs (lavender, patchouli, citrus, violets, sage, rosemary, hay, tomato);
6 - Resins (labdanum, myrrh, gum benzoin, Peru balsam, frankincense/olibanum, pine, fir, amber, copal);
7 - Roots, Bulbs, and Rhizomes (vetiver roots, ginger and iris rhizomes);
8 - Seeds (coriander, cocoa, mace, cardamom, anise, nutmeg, caraway, tonka bean);
9 - Woods (agarwood, birch, rosewood, sandalwood, pine, birch, juniper, cedar).

Animal sources include Ambergris, Castoreum, Musk, Rom terpenes, Honeycomb, and Civet. Other natural sources include Lichens and Protists. Synthetic sources include synthetic odorants synthesized from petroleum distillates, pine resins, etc. Modern perfumes are mostly made from synthetic sources as they allow fragrances not found in nature, like Calone is a synthetic compound that imparts a marine metallic ozonous fragrance. Synthetic aromatics are more consistent than natural aromatics, and are hence, widely used nowadays in modern available perfumes.

Awesome Ways To Organise A Seminar Or An Event..

Seminars and events have always been implemented as a holistic experience to participants. Thus, organizing an event requires extensive planning and preparation with most work implemented at least a few months before the actual event. Most of the time, seminars seem to run like clockwork with all events flowing smoothly according to schedule. In reality however, much groundwork has been worked on with the purpose of developing the right atmosphere in addition to a beneficial experience to partipants.

1. Establishing the theme of the event
Each event follows a theme and purpose which will drive the event set-up, the target audiences or the participants, the guests and the marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during the event.

Apart from that, the theme of the seminar will also determine the type of marketing channels to be used to for publicity. This also holds true for the seminar marketing team who will need the event theme to correctly identify target participants and companies to sell the event to.

2. Selecting a venue
Venue selection is highly dependent on the scale of the event. Usually this is determined by the number of participants, the presence of any guests of honor (such as royalty or politicians) the activities during the event, or if there are additional floor space required for exhibition purposes.

A typical seminar of about 100 - 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling be! tween 500 - 1000 may require a large hall, ballroom, auditorium or a convention center.

The location and quality standard of the venue is also important especially if the event involves the participation of VIPs. With this, a reputable location would be imperative, including good quality and wide range of seminar facilities available. It is always wise to explore the possibility of a few venues and examine their location suitability, level of services, ambience, and costs before coming to a decision.

3. Seminar Marketing and Publicity
Seminar marketing is by far the most critical and often most challenging task in event organizing, and is often regarded as the most critical factor of an event's success. This is because the number of participants turning up for a seminar is highly dependent on the strength of marketing activities and publicity. Whether or not the event achieves its objective or whether the organizers will walk home with a profit or loss largely depends on the marketability of the event. This means that the right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups.

Most of the time, event organizers who have large budgets will turn to above the line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize the event. Press releases may also be sent in to major newspapers, in order to create the awareness of the upcoming event. Additionally, large advertising media banners and posters can also be purchased to advertise the event in high human traffic areas. When using print advertising, the specific magazine or newspaper used must have the target audience of your event as their primary readership base. Also all print media should be copy written with an enticing approach, highlighting the extensive benefits of participation.

However, if budget is a problem, then below the line marketing may also do wonders. If the event is industry specific, mass faxing to companies belonging to the industry would be feasible. Telemarketing is a very effective marketing channel to create awareness within the right participant group. Additionally, dispatching sales personnel to attend to the requirements of large participant groups is an ideal and effective strategy. Mass emailing has become one of the most cost-efficient methods to reach out to large target audiences. This would be really useful if the event organizer already have an existing database. Otherwise, a list of names can be rented from database companies to attain the same results.

4. Collaboration with sponsors
Getting reputable sponsors to participate in an event will help boost the creditability of the event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Apart from that, some of the sponsors can chip in on venue rental in exchange for exhibition space or publicity for themselves. Some sponsors also require a short message of their company to be given to the participants during the event. Others give away sample products or door gifts to participants.

5. Managing People and working with speakers
A seminar will not be successful without the people running it, as well as the speakers sharing their knowledge to the participants. Invite speakers who are of caliber and reputation to the event, and who will provide the participants with relevant information to their work, industry or business. Prepare the speakers beforehand and work with them on their Power point presentations as well as pre-inform them of the logistics processes, timing as well as the expected audience size. Check with them on any special requests, such as the requirement for an overhead projector or additional microphones to be used for question and answer sessions.

All events require a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize the team with any required event protocol to eliminate the possibility of confusion or error. In order to ensure smooth implementation, each person should be familiar with their individual roles. This can be ensured through a preparation of a detailed schedule of events coupled with roles and responsibilities for each person. Ideally, a project manager should control the whole team and ensure that everyone is carrying out their duties efficiently. Apart from that, the project manager also has the delegated authority to deal with all parties such as the venue management as well as the sponsors and event exhibitors.

6. Actual Day - Preparation, Registration, Ushering, Feedback
All seminar planning and preparations, constituting 80% of total work involved, cascade to the actual event which may last only for a few hours or a few days. On the day before the event, visit the venue to ensure that everything is in order according the requirements and specifications. Microphones, projectors, audio and video systems must be all checked to be in excellent working order. Over at the office, have a packing list prepared and get all require items transferred to the actual venue at least a day before the event. Event staff should be dispatched to work on site preparations, including setting up booths, decorations and posters, the day before the event.

On the actual day, staff should be present at the venue at least 1 1/2 hours before commencement. They should report to their duty stations and must be ready to receive participants half an hour before they are scheduled to file in. Registrations must be made at the door to ensure authorized access. Name tags, door gifts and event schedules or booklets will be given out at this point and ushers will show participants to their seats in the event hall.

Staff will also be responsible for providing advice or help to participants during the event. Finally, feedback forms should be distributed and then collected from participants to determine the satisfaction level on all aspects of the event experience. This is in order to receive pointers, ideas and advice for future improvements

Have You Heard The Music Inside Yourself..?

Everyone of us has music inside. And it is not an abstract statement, but scientifically proven fact. Molecules of DNA "sound" inside us and it is very important if music from outside is in keeping with music inside us.

Scientists pay great attention to researches concerning music's influence on human beings. Attention to such researches has increased recently and their results are interesting and convincing. For example, after listening classical music cows have increased their yield of milk and mimosa and petunias have grown faster and burst into bloom 2 weeks earlier. 120 breast-feed mothers took part in an experiment in Japan. Some women listened to classical music, other women listened pop and rock music. In first group the amount of milk increased in 20 per cent, and in second group - reduced twice.

Such researches are the attempt to synthesise science and art (music). But in ancient India science and art were considered to be the parts of single creative power. All knowledge of ancient India one can find in the Vedas (Holy Indian Scripture) and one of four main Vedas Sama-Veda is entirely dedicated to music. According to the Vedas the creating of the world started from the primordial sound "OM", which appeared while division of the Almighty (Sadashiva) and his creative energy (Adi Shakti). "OM" was the foundation of the universe and the first musical sound.

The human subtle system consists of 7 main chakras (energetic centres) and 3 channels, which rule mental, emotional and physical life activity of person. 7 chakras of our subtle body revolve with certain frequency and form an octave, which consists of 7 tones of proper altitude. Intervals between them should reflect intervals between chakras. These tones were called musical sounds - notes ('svars' in Indian music). They sound - sa, re, ga, ma, pa, da, ni and they are in keeping with chakras - from first till seventh. 5 notes can change (fall and rise), creating 5 additional sounds (left and right aspects of chakras). Thus, these notes are built-in subtle body and represent the ideal "repository" of information, the repository of those feelings, emotions, wishes and thoughts, which composer or performer has.

While listening to music a person receives some influence on a subtle level, which later appears on physical body. Same notes can bring destruction or good, it depends on the inner condition of person. For example, anger, aggression, drug intoxication and so on, which have power over the mind of composer or musician, will find the reflection in his music. There are some styles and forms in music which reflect only such bad qualities. Such music may do harm not only to the musician, but also the person who listens to it. Clear, inspired people, who have a lucid mind will never create such music. They created only folk music with great variety and classical music which has its roots in folk music.

Let's listen to music, which is in keeping with the music inside us.

Finding Your Soulmate..... Amazing 7 Steps!

What is true matching about? It is about people that seem to be made for one another. But this may become a deceiving matter because matching begins with honesty.

1. The first you have to do is being honest with yourself, knowing who you are and what you are about. This issue tightly depends on your selfesteem, so work it out at this instant, always keep in mind a good image of yourself, this is the essence of being ready for your love!

2. Remember that unless you are ready to meet the love of your life, it won't come for you, because everything depends on how much you want it to happen. Wise men say that when you really want something, the whole Universe rearanges itself for making your wish come true. And believe me there is enough room for everybody's desires. So let your desire grow stronger every day.

3. After you take a good look at yourself, hear what Mother Nature whispers in your ear about looking for someone of certain looks and physical features that suits you best. Did you know that soulmates almost look like one another? That soulmates may be so very different in appearance but still so alike? What makes them look alike, may ask, if he is dark haired and she is blonde, or if she is black and he is white? There is that certain something named chemistry which makes them get connected and harmonize their everything: mimics, gestures, reactions. So before you get yourself connected, make a mental picture of your potential soulmate in every single detail of its appearance and all you have to do is recognize him when you look around! It is very important to know exactly the way you want it to be.

4. I can hear some of you saying that things are as difficult as easy they seem to be, because matching is a complex scenario. I am telling you that things are difficult only when we do not know what we want and don't have enough faith that Nature will work for us and solve the complexity of matching scenario: habits, hobbies, humour, sharing the same values, location, background. Concentrate on the solution of the matter not on the issue itself, do your part of the job faithfully and do not worry.

5. Obviously that none of us wants to become haunted, obsessed by an ideal of love that never shows up, right? That's why you have to cut the belt, free your mind of your desire (which has already put to work the invisible engines of the Universe, believe it or not !) and do your usual stuff.

6. And here comes the tough part: waiting! Wait for a while and let the Nature action for how long as it takes. Take into account that you have already helped Nature with your faith and your strong action. It's a mutual thing. In love, as in everything, you get what you give.

7. Finally , let me share a secret with you: don't to tell anyone you are about to meet your soulmate. The deepest desires must not be shared until they come true. Any interfering may disturb you from keeping a good image of yourself, letting your desire grow stronger, picturing in mind your soulmate, staying focused on what you have to do, letting your mind free and waiting faithfully.

But certainly you may tell me when he or she comes around! So very soon, I hope!